Sales Organization renewal as of 1 January 2026

We are renewing our sales organization as of 1 January 2026. The aim of this change is to serve our customers even better, strengthen our industry-specific expertise, and ensure smoother cooperation to meet our partners business needs.

What is changing?

We are moving from our current geographically based sales organization to a new model based on our Connect and Grid business areas. These business areas will cover both Finland and export sales.

 

The Connect organization will be responsible for the sales of installation cables and shielded power cables for residential construction, industry, data centres, and railway projects. The Connect sales will be led by Sales Director Tapio Laitinen.

 

 

The Grid sales organization will be responsible for the sales of high and medium voltage cables as well as power cables for network construction and renewable energy projects. The Grid sales will be led by Sales Director Matti Räisänen. Harri Otila will move to the position of Sales Manager responsible for the Baltic region. Tiina Salonen has been appointed as Sales Manager for Grid sales Finland.